Everything is bigger in Texas and now we have a big new demographic to prove it – the Texaplex. “It's the triangular region of Texas that includes Houston, Dallas/Fort Worth, San Antonio and Austin”. Everyone is talking about the Texaplex creator, Dallas area real estate broker, and frequent blogger, David Winans and his bold new publicity venues used to generate good news about these great cities. Winans is being hailed by colleagues, community leaders, chambers and realtors as the unofficial “Cheerleader for Texas”, and with more than 100,000 views of his http://www.youtube.com/watch?v=FC16-4fh-Qc, I think he qualifies!
There is definitely reason to cheer as National publications are quickly taking notice. Recently featured in a 10-page spread in the Economist, one of the most influential and widely respected magazines in the world, Winans had the opportunity to share his video and speak on the benefits of living in the Texaplex and the strength of its real estate market. In a brand new segment on NBC entitled “Ready for Recovery” NBC features David Winans and the Texaplex video. “It looks like the media has started to catch on and is now realizing the power and importance of reporting the “good news” as well as the bad news. We like to think the Texaplex has a little something to do with that shift in thinking”, Winans explains.
According to Wikipedia, the “Texaplex Project refers to the online viral video and white paper that was produced by David Winans and MODassic Marketing as a response to the 2008 recession. The short video cites many economic and population statistics in Texas. Facts such as: 4 out of 5 Texans live in the Texaplex - Of all new jobs created in the US, half were in Texas. The video was freely distributed and shared across the web in an effort to counter act the bad economic news with the good news.”
The impressive website, Texaplex.com offers a wide array of current real estate market news specific to Austin, Dallas/Fort Worth, Houston and San Antonio and recently added a Texas Real Estate Home Search tool for homebuyers looking to move into one of FORBES ”Best Cities To Buy A Home”, which features all 4 Texaplex cities in the TOP 10!
Winans recently released a second Texaplex video on Houston. Both can be viewed directly on their website, www.texaplex.com.
Source: www.texaplex.com