Cypress Creek Lakes Introduces Innovative Way for Consumers to Shop for a New Home
Mischer Development, known for its successful communities in the Houston market for 65 years, is revolutionizing the way people shop for homes. Cypress Creek Lakes, Mischer’s community in Northwest Houston, is the first to offer Columbus Community Navigator, a web application that provides a better way to search for homes.
Columbus, unlike most table-based systems, displays available properties on a hand-drawn map that sits on top of the Google Maps API. The map can be viewed at a number of different zoom levels, from the entire community at once down to a very small section of lots. This gives home shoppers a bird’s eye view of the community, showing the home’s location in proximity to the community’s lakes, schools and other amenities as well as giving them a feel for the community’s innovative master plan.
Site visitors are finding the system very user-friendly and like the fact that they can sort the home information and pinpoint a specific house on the map based on what is most important to them -- whether it be price, builder, square footage or other criteria. Once a home has been selected on the map, more details can then be displayed, giving the user a complete description as well as a photo gallery of the home. The details screen also provides a contact form to get in touch with the sales person for more information or to schedule a time to view the home. To see the interactive map visit http://www.cypresscreeklakes.com/homes.
For both Mischer Development and Poetic Systems, the goal of developing and implementing this system has been to make home shopping as easy and efficient as possible, offering consumers the most important information they need to assist them in the home search and home-buying process.
“Now more than ever before, consumers are spending a significant amount of time online researching everything from schools to communities and builders prior to an actual visit, so it is imperative that we offer them the most updated and helpful information we can,” said Randy Corson, Marketing Director for Mischer Development. “The Columbus Community Navigation System is a great advancement in how we convey information to consumers, and how we market our communities and builders, and we’re proud to be the first to offer such a great tool to home shoppers.”
Located less than two miles from US 290, Cypress Creek Lakes features new homes priced from the $230,000s to the $600,000s by Perry Homes, Coventry Homes, Meritage Homes, and Brighton Homes. School-age children at every grade level attend schools right in the community, which is located in the Texas Education Agency Recognized Cypress-Fairbanks Independent School District.