Mischer News

Not only is a new Chipotle restaurant opening at S.H. 249 and Louetta Road, but the soon-to-be establishment will be hosting a sneak peek of the food as a preview of things to come, and it’s all free!

To promote the new business and introduce it into the community, the management decided to offer a Free Day. “It’s our way of letting everyone in the community come visit our restaurant, try us out and see what we’re all about,” said Iliana Rodriguez, spokes person for the local Houston Chipotle stores. “In this economy, people don’t want to spend $6 on something they aren’t certain they will enjoy,” she continued. “It’s a really fun day for us to introduce people to what we do and show what a value they get when they eat [with us].”

But free food isn’t the only thing that makes this Chipotle remarkable. The new store will be the franchise’s first energy efficient building due to the use of pre-fabricated panels made of processed straw instead of standard fiberglass insulation. The menu as well is environmentally sound, as fresh, organic meals will be served using only humanely raised pork, chicken and beef, free of antibiotics and hormones.

“We are changing the way the world thinks about and eats fast food,” says Chipotle Founder, Chairman and CEO Steve Ells. “For too long, great food has really only been available at the best restaurants and high-end specialty food markets, but we think it’s time to end the notion that great food is only for elite customers. It’s a new perspective on eating in America.”

The Free Day will be held on Wednesday, June 17th from 11am to 7pm at the store location at 10905 Louetta Rd. where Chipotle will provide a free entrée, chips and a drink. The grand opening will be two days later on the 19th, and also boasts free goodies. The first 100 customers to visit by 3pm will receive a free T-shirt and a free burrito on their next visit. For more information, visit www.chipotle.com.

Source: The Sun: Cypress